Privacy Policy

Effective Date:  January 1, 2016


This privacy policy sets out how uses and protects any information that you give when you use this website. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.  Throughout this Privacy Policy, we may refer to all of our brands, lines of business as “we”, “us”, “our”, or Wicked Innocence.  We may change this policy from time to time by updating this page. You should check this page from time to time for updates.


Your Privacy Is Important To Us

We are committed to protect your privacy online the best we can.  We have created our Privacy Policy ("Policy") Statement in order to demonstrate our firm commitment for protecting the privacy of our shoppers.  Questions regarding this policy should be directed to:


This Privacy Policy Answers These Questions:


What information Do We collect?
In order to better provide you with numerous products and services, we collect two forms of visitor information: Personally Identifiable Information and Non-Personally Identifiable Information. We collect the same kinds of information that you normally associate with websites.  Examples include name, address, telephone number, mobile phone number, email address, sizing information and purchase and ordering information. Some of this information is collected by third parties who may be placing and reading cookies on visitors’ browsers, or may use web beacons or similar technologies to collect information in connection with promotions or programs such as the Google Trusted Stores program.  Our primary goal in collecting information from you is to provide you with a customized, smooth, and efficient shopping session.


Personally Identifiable Information
When you order from us, we collect personally identifiable information from you.  When you order from us, we will collect your name, user name, account password, e-mail address, billing address, telephone number, product information, payment information, order number, referring URL, and IP address.  We collect such information in order to complete your order, get in contact with you regarding your order and/or to send you promotional offers.  Before you submit your order, you will have the opportunity to review the order and make any changes in addition to the information that is already entered.  Such changes might be automatically kept for future use.
The information collected by Wicked Innocence is used only for the limited purposes of processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers, or contest that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order, and provide customer service.  For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered.


IMPORTANT NOTE:  We Do Not Store Your Credit Card Information


If you contact us, or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments.  If you report a problem with our site, we may collect such information in a file specific to you.  If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name and e-mail address in order to send you a reply.  If other users or third parties send us correspondence about your activities or purchases on our site, we may keep the information in a file specific to you.


Non-Personally Identifiable Information
This refers to information that does not, by itself, identify you as a specific individual. We gather certain information about you based on where you have shopped on our web site in several ways.  This information is then compiled and analyzed on both an individual and an aggregate basis.  Such information may include the Web site's Uniform Resource Locator ("URL") information as well as your Internet Protocol ("IP") address. A URL is the global address of documents and resources on the World Wide Web. An IP address is an identifier for computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web.  Networks use the TCP/IP protocol to route or reroute information based on the IP address of the destination.  In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, which allows web servers to locate and to identify your computer. Computers require an IP addresses in order for users to communicate over the Internet.


How We Use Cookies
A cookie is a small file, which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
For the exhaustive list of cookies we collect see the list of cookies we collect section.



Google Analytics
Wicked Innocence uses Google Analytics.  Google Analytics allows us to better understand how visitors interact with our website so that we may improve it.  Google Analytics collects this information anonymously.  It only reports website trends without identifying individual visitors.


How Do We Secure Your Information On Our Site
All online transactions at Wicked Innocence are processed with 256-bit industry-highest SSL encryption held by the True BusinessID SSL with EV ( Extended Validation ) Authorization Certification Encryption Key. When you enter your private information into the order form, it is transmitted across the Internet using 256-bit, 2048-bit root, highly encrypted (scrambled) form, and then decoded when it gets to us. ( your information will be kept safely and confidentially ). SSL (secure socket layer) is encryption technology that provides security for information that's transmitted over the Internet. This site accepts orders only from Web browsers that permit communication through SSL technology-for example, Internet Explorer (version 6.0 or higher), Firefox (version 3.0 or higher), Safari (version 4 or higher), Chrome (version 2 or higher), and AOL (version 9 or higher).  When viewing your data, your information is also protected by a password and a store secure key and will be encrypted until it gets to us.  For more information about security issues regarding transactions contact


IMPORTANT NOTE:  We Do Not Store Your Credit Card Information


What is a True BusinessID SSL with Extended Validation ( EV )?
An EV certificate is a new type of certificate that is designed to prevent phishing attacks. It requires extended validation of our business and authorization to order the certificate and can take a few days to a few weeks to receive confirmation.  It provides even greater assurance to customers than high assurance certificates by making the address bar turn green.
An EV Certificate is a new type of certificate that is designed to prevent phishing attacks better than normal SSL certificates.  What makes an EV Certificate so special? An SSL Certificate Provider has to do some extensive validation to give one including:

  • Verifying that our organization is legally registered and active.
  • Verifying the address and phone numberof our organization.
  • Verifying that our organization has exclusive right to use the domain specified in the EV Certificate.
  • Verifying that the person ordering the certificate has been authorized by our organization.
  • Verifying that our organization is not on any government blacklists.